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Thursday, August 23, 2007

Breaking the mold.

As an avid user of Apple’s iMovie, I met the iLife ‘08 announcement with both awe and trepidation.  The newest version of iMovie is more than an upgrade.  It’s a rebuild.  From the ground up, top to bottom, brand-spankin’ new.  What has changed is the way that people will edit movies with this software.  Gone is the timeline.  Say hello to snippets and “skimming” (which is a cool feature, regardless of how new the interface is).

The question is, did Apple make a mistake with this redesign.  If you frequent Apple fan sites, you might think so.  After reading and listening to much debate, I’d have to disagree.  This is not their top-level professional program.  That distinction is left to Final Cut.  It’s designed for the consumer, the average consumer, the one that wants to quickly throw together a video or two and show their friends and family (or the whole world if they upload it to YouTube).  This is what I mainly use it for as well, although from time to time, I’ll get a little crazy with the Cheez Whiz.

After looking at the time it takes me to set up a normal clip in iMovie HD versus what it could take me to set one up in ‘08, I think I’ll take the plunge, letting the pieces fall where they may.  If nothing else, it’s taking a fresh look at an “old” process and possibly making it a better one.  Ain’t progress grand?

Posted on 08/23/07 at 06:43 PM by Tim - Categories: Apple Design Tags: