Thursday, January 28, 2010

Social is Simple

I’d wanted to write this last night, but my brain was buzzing and bouncing with leftover energy from a trip to Milwaukee’s Third Ward.  Every time I visit the city, I come back more energized and invigorated than ever.  Forget Red Bull or Monster, drink in Milwaukee.  That energy carried over into a great event.

Yesterday, I had the opportunity to attend a presentation by Chris Brogan, social media guru, entertaining speaker, and co-author of Trust Agents  If you ever have the chance to hear Chris speak or meet him in person, I highly suggest making the most of that opportunity.  You won’t be disappointed.  Many of the “vibes” I’ve been feeling & seeing with regards where social media is heading were echoed, and I picked up many new ideas as well. What mattered the most to me was that he didn’t talk about Twitter and Facebook and how to maneuver through those services.  He talked about people.

Coincidentally, that’s what social networking is all about too. People and the connections that we make with one another.  Don’t focus on the number of fans or followers you have, focus on the connections that you make and the people that you meet along the way.  Take the time to listen and acknowledge others and they’ll do the same for you.  This is true whether you’re a one-man shop or a giant corporation.  It’s all about people.  Simple as that.